The juries of AIGA, a professional association for design, have been celebrating inventive ideas for some nine decades—most recently in this year's "365 | Design Effectiveness" contest, whose 134 winners went on display this week at the group's National Design Center in New York.

The top designs, all from 2010, include a website that incorporates bicycle bells into virtual Christmas choirs, a campaign for breaking into the makeup market for South Korean schoolgirls, and tequila labels created to evoke everyday life in Mexico.

 link to Wallstreet Jounal Article

AIGA NY Gallery